Headlines are designed to grab our attention and get us to read something in a sea of somethings. I’m a sucker for positive recession headlines (the eternal optimist), so these condom sales headlines caught my eye:
Recession seems to put people in the mood for condoms – USA Today
Economic downturn hasn’t hurt condom sales – Columbus Dispatch
Because of the economic downturn, cash-strapped Americans are spending more time at home with fewer entertainment options, and so well er you know what that means…. I particularly love this quote from Jim Daniels of Trojan condoms:
“If people don’t have the money to go out to a fancy dinner or are looking to cut back, Trojan gives them some real affordable ways to stay in and make some great memories together,” says Jim Daniels, vice president of marketing.
Perhaps this could be Trojan’s new marketing slogan: Trojan condoms: Affordable ways to make great memories.
It’s always good to know that there are still some great affordable and memorable entertainment options out there (despite the economic downturn). Thank you Trojan for bringing this to our attention.
So what else is selling well these days?
Canning and freezing supplies – a make it yourself mentality
Seeds – growing your own food is the new black
Canned goods – let’s hunker down and eat beans
Romance novels – inexpensive escapism
Small cosmetic items – especially men’s underwear. Pink is the new hot color. Father’s Day idea? Hmmm, maybe not.
Sexy lingerie – goes with the condoms
This all sounds great to me. Americans are getting back to basics. We’re spending more time at home, preparing meals, and enjoying ‘memorable entertainment.’ Once the job train starts up again, I hope that these things stick with us.
So what are you buying more of recently, other than condoms of course? Please post a Comment.
Or if you’d rather… have some fun making up a new headline for this blog. Here are some that I considered:
Recession ushers in a wave of condoms
Paychecks down, condoms up
It’s hard to know what will catch your eye.